Madden Cruiser Activations
Supported the Madden Cruiser at NFL games while developing unique content and collaborations both internally and externally.
Goal: Increase awareness of the Madden Cruiser and Madden 24 through content creators; support Madden campaign beats.
Execution: Worked across two different Madden Cruiser stops - The Las Vegas Raiders and the Philadelphia Eagles - to create live, short, and long form content with cross-function collaboration.
The Las Vegas Raiders
Tapped into Esfand’s ability to produce In Real Life (IRL) streams to broadcast from the Madden Cruiser. Collaborated within EA to have Marshawn Lynch play Esfand in Madden at the Cruiser, and worked with the Raiders to partner their super fan, Gorilla Rilla, with Esfand to walk the tailgate area in a Gorilla Rilla costume.
The Philadelphia Eagles
Utilized Eli Mack to bring hype and awareness to the Madden Cruiser in Philly, engage with fans, and compete with Chad “Ochocinco” Johnson and DeSean Jackson, while creating short form content for the upcoming Michael Vick update for Madden 24.