Eli Mack at Madden 24 Cover Reveal with Josh Allen

Placed Eli Mack with Josh Allen to produce unique content for fans at the in-person Madden 24 Cover Reveal event.

Goals: Engage and hype the live crowd in Buffalo through a unique trivia activation; support cover reveal and showcase the event and the fans with short and long form content across multiple platforms.

Execution: Collaborated cross-functionally with events, athletes, and esports within EA in order to place Eli at the event. Worked with Eli and his team to produce day-of content on the ground and a YouTube vlog for quick release.