Eli Mack at Madden 24 Cover Reveal with Josh Allen

Placed Eli Mack with Josh Allen to produce unique content for fans at the in-person Madden 24 Cover Reveal event.

Goals: Engage and hype the live crowd in Buffalo through a unique trivia activation; support cover reveal and showcase the event and the fans with short and long form content across multiple platforms.

Execution: Collaborated cross-functionally with events, athletes, and esports within EA in order to place Eli at the event. Worked with Eli and his team to produce day-of content on the ground and a YouTube vlog for quick release.


Examples

@eli_mack JOSH ALLEN IS SUCH A NICE GUY! I HAD A BLAST 🔥🔥🔥 @EA Madden NFL #madden24 ♬ original sound - Eli Mack
@eli_mack I LEARNED THE BILLS MAFIA CHANT TODAY! 🔥🔥🔥 #madden24 #easportspartner @EA Madden NFL ♬ original sound - Eli Mack
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