Eli Mack at the NFL Draft

Supported the EA booth and showcased the sights and sounds of the 2023 NFL draft with Eli Mack as our EA Ambassador.

Goals: Bring the hype of the draft to the player through Eli’s unique content; have Eli be our host to meet and engage with first round picks, showing the top players their avatar in Madden 23.

Execution: Collaborated with EA social media for an Eli Mack Instagram Story takeover, while Eli posted on his own channels throughout the draft. Eli also showed some of the draftee’s their in-game avatars for the first time, and played a few drives in Madden with them for vlog content.