Madden 23 Ratings Rants

Developed and carried out an eight-week holiday campaign led by creators focused on Madden ratings.

Goal: Amplify awareness and encourage engagement with the Ratings Hotline; re-engage lapsed/prospective players through awareness of holiday sales.

Execution: Over the course of eight weeks multiple creators posted weekly short-form videos across YouTube Shorts, Instagram Reels, TikTok, and X. For authenticity and creative freedom, creators picked the players they wanted to discuss each week adding their own spin on how to display their rant. Content always pushed for viewer engagement, asking for players they’d like to see boosted, call the hotline, and purchase Madden on sale.